Another source for the DLC University presentations.
This book, after years of being suggested by a number of people, is one that I only recently (2013) got around to reading. After a copy was put in my hand by another Great influence in my life and business, Tony Spagnuolo who keeps a dozen copies on his bookshelf at any one time, I made a point of reading it.
Alas yet another dog eared book on my own ‘Go-To’ shelf. I too now keep a few spare copies to pass on to Entrepreneurial friends and clients.
It was in the last few chapters of this book that I truly realised, several hundred mortgage applications later, that in fact I had already formed loose scripts and loose systems… time to tighten them up! This book triggered an effort to document and refine that continues today.
Pass it on!